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Management The centre of the case is a problem between tow management member, Wolfgang Keller managing director and Dimitri Brodsky commercial director. Keller now is considering three options: He studied at Harward and University of Cologne.
His first job was at a Gemran food manufacturer firm. First, he was a strategic planner there, but soon he became a general manager at an Ukrainian subsidiary and after he got promoted to be a general manager at a German subsidiary. He achieved his first big successes there and gained reputation in his profession.
He made significant changes through restructuring the marketing strategy and hiring new top-management group. The top-management in Munich was also impressed by his activity. Recently, Keller spent two month in Brazil to manage a start-up joint venture. After, a man named Vladimir Antonov took the title of chaiman.
Keller could get his job, because his predecessor had bad relationship with Antonov, so he was transfered back to Germany. The strategy also includes heavy advertising, quality services and high margins. In the Ukrainian liqueur market personal relationships and trust between the company and distributors is essential.
Another challange is converting people from vodka and cheap beers towards premium beers. Dimitri Brodsky is 10 years older than Keller and he has a very different personality.
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He is a cultivated and intellectual person. Before this firm he was a commercial director at a Ukrainian subsidiary of a US toiletries firm, but he also has experience from the United States and France. He has a good but distant relationship with Antonov.
The problem between Brodsky and Keller is the very different uptake about how to handle the employees and the business partners.
Keller prefers closer relationship with the employees, because he thinks this helps them to be more loyal and enthusiastic. Brodsky, on the contrary, prefers formality and distance.
He also beleives in separation between the pesonal and professional life and he deals with the employees and costumers this way. The source of problem between him and Keller is this different attitude. Keller thinks that Brodsky is just reluctant to take care of everyday business.Get directions, reviews and information for First Service Residential Management in Keller, TX.
Start studying Marketing Management Keller ch. 1. Learn vocabulary, terms, and more with flashcards, games, and other study tools. In marketing, brand management is the analysis and planning on how that brand is perceived in the market.
In and , Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.
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Branding is in the midst of a renaissance and Kevin Keller's Strategic Brand Management can be recommended as the reference source to all those concerned with building and managing brands. This is an exceptionally comprehensive treatment of the subject, full of valuable analytic and rich grupobittia.com: $